shopFIU Promotional Materials
shopFIU manages dining, retail, and student services at Florida International University. To support a campus-wide marketing campaign, I designed a series of four promotional posters aimed at increasing awareness of key services among students. Each poster followed a cohesive visual system that balanced brand consistency with clear and engaging communication.
To complement the campaign, I also designed pieces of branded merchandise for giveaways. These items were created to reinforce brand recognition, engage students, and provide a tangible way for the audience to connect with the brand.
