Problem Statement
Fragrance lovers who can't afford luxury are forced to choose between elegance and access.
Consumers who appreciate fine fragrance are systematically priced out of the segment they aspire to. Mass-market alternatives exist but fail to deliver the aesthetic and sensory experience that makes luxury fragrance meaningful.
Target Market
The aspirational fragrance consumer.
Results driven from qualitative research methods:
In depth interviews with 8 woman aged 21-35.
Secondary research on fragrance market trends and evolving consumer preferences within the affordable luxury sector.
Few brands within the $15–60 fragrance market combine elevated minimalist design and a collectible product system into a cohesive accessible luxury experience.
Solution
An accessible luxury fragrance that delivers the experience of high-end perfumery at an affordable price.
Arachne bridges the gap by combining three core pillars:
Premium Boxing
Packaging that mimics the tactile weight and restraint of luxury, making the purchase feel like an occasion.
Numbered collection
A collectible system that mirrors high-end houses and builds brand loyalty through serial identity.
Affordable prices
A codified, collectible system that mirrors high-end houses and builds brand loyalty through serial identity.
Branding & Visual Guide
〰️
Branding & Visual Guide 〰️
